If I Were Launching a Collectibles Brand Tomorrow, Here’s What I’d Do

If, like Delta Airlines or other brands, have been thinking about jumping into the collectibles space, you’re not alone.

I’ve been working with brands in this space for years, and there are so many opportunities that I believe brands can leverage—like trading cards—to resonate with their target markets (especially Zoomers and Millennials). One thing is clear: the hype you’ve seen around collectibles isn’t accidental; it’s engineered.

That said, it’s not magic either. There’s a method to the madness. I’ve jotted down a few notes based on what I’ve seen work (and what definitely doesn’t). If you’re ready to dive in, here’s what I’d focus on.

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1. Partner with Influencers

This is the cheat code, plain and simple. Back when I started with Futera in 2020, partnering with influencers was a game-changer. These creators already have the audience you’re trying to reach, and many of them are genuinely excited about collectibles.

The key is to make sure your product is something they’ll actually want to showcase. Once you’ve nailed that, get your product in front of as many influencers in your niche as possible. You’ll be amazed at how far it can go when the right people are hyped about your brand.

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